The post-September 11 economy of the United States has become a fear-infested and sober landscape. National security and security-related corporations are providing the major visible economic growth. Corporate sectors without any discernable claim on security products nonetheless work to integrate a national security consciousness into their corporate images. Grim, determined, and upbeat patriotism is being used to sell any product that needs selling.

Ad campaigns experiment on how to function within this economic sobriety, as evidenced in those quite successful "Keep America Rolling" auto ads that General Motors rolled out. George Bush tells the country "Let's roll!" and revoices the words of an airline passenger who fought back, while at the same time echoing a General Motors logo. National security fears and durable goods, statesmanship and salesmanship, have been woven together by a fluid consumption-oriented language. To be behind the wheel is to control national fate in the face of international terrorism.