The future is a series of small steps leading away from the wreckage of the past, sometimes its actors walk face forward, blind to the history played out behind their backs, other times, they walk backwards, seeing only the unfulfilled destiny of a vanished time. The promise of the tactical media of the future - the end of the spectacular media circus as everyone begins to lay their hands on cheap 'do it yourself' media technologies made possible by new forms of production and distribution - was inspired by a distinction between tactics and strategies made by Michel de Certeau in 1974.